What is coaching?

For who is coaching? 

Coaching is for anyone who wants to self-discover their potential and talents. Coaching can assist, when you face challenges, when you are stuck, when you doubt what is the best way forward, aiming to find your own specifuc path and take action. 


Imarah Consultancy offers coaching for humanitarians and NGO staff, but also for anyone working and living in an international context, or thinking about a big change in life, or finding own purpose or direction in life.


You may have asked yourself:

  • Do I want to change my regular job to work for an NGO?
  • Is humanitarian or international development something for me?
  • What is important for me in life?
  • What do I want in life?
  • How do I deal with this complex situation?
  • What do I want to achieve?
  • How can I be more effective?
  • What decision do I need to make now?
  • How do I deal with this conflict? 
  • How can I be more effective as a leader or manager?
  • How do I lead my multi-cultural team?
  • How will I take care of myself in a humanitarian context?
  • After ending a humanitarian mission… Now what?
  • What is the best way forward?


As a professional coach I will support you to:

  • Reflect on views, ideas, thoughts, and the situation;
  • Get clear what is important for you in life;
  • Get clear what changes you would like to make;
  • Achieve your personal goals;
  • Find the best way forward focusing on the solution and the future;
  • Transform learning and insight into action.


Cobi Rietveld, the founder, and manager of Imarah Consultancy continues to work as Consultant in the international context focusing on learning and development with NGOs. Therefore, most of the coaching will be online, with flexible time schedules including evenings and weekends.

Coaching is an opportunity for personal learning, growth, development, and change. It is focused on you as an individual, your hopes, your dreams, and your goals. You are the expert of your life and your work; you decide on the content of the coaching, discover your own solutions and the changes you would like to make to achieve your goals. Coaching is an investment in yourself and your future. You can see coaching as your own unique journey, you decide the direction of the journey, your destination, and what you do during that journey. As a coach I accompany you during your journey, through listening and asking questions. You will not get advice or answers from your coach. Instead, the questions will help you to clarify your own goals and the destination of your journey, find your inner voice, help explore different perspectives, find your own answers and create your own solutions.  The coaching process can empower you, to do the things you never thought would be possible.  As a coach I am here to  facilitate the process by listening, asking powerful questions, support exploring different perspectives, and give feedback in a safe and supportive environment.  


Coaching will help you to: 

  • Find your purpose, goals, and dreams;
  • Focus on your goals and achieve them in a balanced way;
  • Deal with changes and make choices;
  • Build your  self-confidence;
  • Find the best approach to conflicts and challenges;
  • Connect with yourself, so that you can better decide what you want and how to move forward;
  • Reflect and develop new ways of viewing your life, your actions, your thoughts;
  • Find new ways of analysing and taking action to reach your goals.  

coaching for NGOs and Humanitarians

Coaching - Imarah consultancy

Coaching is unlocking a person's potential to maximize their growth 





Coaching - Imarah consultancy

Tailored coaching services adjusted to your individual needs

as Humanitarian or NGO staff to learn, develop and achieve a

balanced and fulfilling life. 

I learned and truly believe

that the best solutions

lie within ourselves. 

Although Imarah consultancy offers specific coaching packages, all coaching will be tailored to your specific needs, and you will decide what will be discussed in the different coaching sessions. Also, all coaching packages can be adjusted.


Everybody is unique and has individual goals, 

therefore together we will agree an individual package adjusted to your specific needs.


Are you ready to make a change in life and do you want to find out if we could work together? 

coaching services 

Working in international development or humanitarian aid, is a unique experience. You might be working in a situation which might be new to you, in your own or a foreign  country, in complex contexts, sometimes far away from home and family, in stressful situations related to security, politics, and humanitarian needs. Being a humanitarian or working with an NGO, witnessing poverty, suffering, and facing challenges, has an impact on your personal and professional life. For some it will be a purpose in life, knowing that you contribute to serving people. But it can also be overwhelming, exhausting, stressful and raise questions about life and the impact of the work. 


Maybe you are thinking of a career in international development or humanitarian aid, and you ask yourself: Is this work for me? Will I be able to manage? What about my family? How do I get started?


Or you are already working with an NGO, and you want to develop, learn, overcome challenges, difficulties, conflicts and increase your effectiveness.


As a manager, leader, country director with an NGO or humanitatian organisation you face specific challenges related to the context, where  you may be responsible for security, the results, your team, make difficult decisions, in an uncertain situation, while you want to make a difference.  


The decision to stop with this kind of work is again a process by itself, it may give a lot of mixed feelings and thoughts. Did I do the right things? How do I reflect on the work done? Did it change the lives of people we serve? And what should I do next?


In all these situations coaching is an opportunity to learn, grow, develop and find your way forward.


I am Cobi Rietveld, the founder of Imarah Consultancy. As professional certified coach, with extensive experience in various international contexts, I will be able to support you to reflect, to learn, find out what is really important for you, what are your strengths, and find your way forward to overcome challenges and manage obstacles. During the coaching you will discover that the best solutions are within you to make changes, to achieve your goals, your dreams and achieve a balanced and fulfilling life.

What is NOT coaching? 

Although Imarah consultancy also offers consultancy and training, it is important to note that coaching should not be confused with consultancy, training, or mentoring. Even though all focus on learning and development and can be effective in the development of individuals or teams, the approach is different.


In training, the training plan or curriculum is developed by the trainer, who sets the goals and objectives and plans the training activities. In coaching you decide on the goals and objectives, and the direction. When I coach, I will help you to clarify your own objectives and find your own unique way forward.


A mentor is generally an experienced professional, who gives advice based on personal and professional expertise. In coaching you are the expert, while as a coach I will assist you to discover, explore, and find your own solutions.  


A consultant is normally hired because of his or her expertise, to assess, diagnose problems,  provide advice, or support in the implementation of solutions. With coaching, the coach assumes you are the expert as an individual or team, and  are capable to create your own solutions. The coach supports in the self-discovery and  empowers.   



What is NOT coaching?

All coaching will follow the standards and ethical principles set up by the professional association

“International coaching federation” (ICF).